Results
Proof, in numbers.
A snapshot of measurable outcomes across AI search optimisation, demand generation, and performance marketing — the kind of results a hiring team wants to see, and a founder wants repeated.
465%
Growth in AI Overview visibility — Canadian higher-education AIO strategy.
409%
Growth in non-branded keyword visibility — organic demand captured from net-new audiences.
104%→30%
Customer acquisition cost reduced — through AI-driven segmentation and disciplined testing.
625%
Lift in paid social conversion — creative, targeting, and funnel rebuilt around intent.
$4M+
Annual marketing budget managed — across paid search, paid social, and programmatic.
100+
Nationalities marketed across — and 7 Canadian institutions served.
Want the detail? Read the full AIO case study →
Figures reflect outcomes across senior marketing roles and advisory engagements; specifics available on request.
Let's put results like these on your team.
Open to senior marketing roles and fractional / advisory work.
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